We collect information to operate our competition engine, generate leaderboards, and provide reputation services. This includes data provided directly by our users, data collected from end-customers, and data aggregated from public web sources.
To provision accounts and generate unique tracking assets, we collect staff member names, email addresses, phone numbers, and employment roles. When end-customers interact with staff-specific QR codes or landing pages, we capture voluntary opt-in data. This may include customer email addresses and SMS numbers utilized for loyalty program enrollment and direct communications.
SteadyStars utilizes automated systems to continuously aggregate public data. We systematically scrape and ingest Google Places data to maintain accurate physical location records. Additionally, we collect public Google reviews associated with your business.
This public review data is processed using artificial intelligence models to extract facts, identify specific staff name mentions, resolve name misspellings (aliases), and accurately attribute leaderboard points.
Our platform employs cookies, web beacons, and persistent tracking mechanisms across our primary marketing website and the SteadyStars web application. Because our services span multiple root domains, we utilize system-specific contact IDs to maintain user sessions, authorize accounts, and track engagement events.
These tracking technologies are essential to correlate staff-driven conversions, such as email captures and SMS opt-ins, directly back to the correct staff member's leaderboard performance.
SteadyStars operates in deep integration with our backend database (Hermes) and our marketing and billing infrastructure (The Helm). Data collected via the SteadyStars app is continuously synced between these systems to provide real-time leaderboard updates and trigger automated notifications.
We do not sell your personal data to third parties. However, information is shared internally with our technology infrastructure partner, HeyWe Brands LLC, which provides the underlying technology, data mapping, and infrastructure required to power the SteadyStars engine.